Small Business Big Brand

Carolyn Stafford’s new book (launched on Friday) has 33 marketing actions a small business could take to build its brand.

Here are just four:

• Pinch ideas from big brands – what do organisations you admire do well? Then copy it.
• Create a knock-out visual brand – every piece of communication – even invoices are an opportunity to brand.
• Create a great verbal brand – the language or style you use speaks very loudly about who you are. Is what you say the same as what all your people say?
• Create a grand brand experience – using all the senses not just sight, sound and touch – but also remember smell and taste.

“A brand has to stand for something – even if it offends a few people,” Carolyn says “Branding is about emotion not about icons”.

Here is a very worthwhile read on building brands when you are a small business. Click on the book below for details.