You have a dream of what you stand for and what you believe in. Your Painted Picture document articulates the values and beliefs of your business. It outlines your strategic pillars and the products or services and how you market and sell them. Your Painted Picture speaks to your customer promise and the market you operate in, how you will scale and be profitable. Take a moment to imagine what your business will look like in five years from now… how many customers or suppliers you will have made a difference to?