Last week I spoke on eMarketing at the Australian Institute of Marketing summit in Brisbane.
I was asked “Why do you give the information away – when you used to be a consultant?”
This made me giggle a bit…we’ve come so far. When I ran a consulting business it was fee for opinion.
So why not consult… it is different now. We have put in hundreds of corporate programs and with each of them we learn so much. I have found that it is so much easier to share from experience, what is working for others rather than tell people what to do.
By sharing what has worked elsewhere or within my own business means clients are able to choose what they want to do, thus taking responsibility for the outcome rather than saying ‘but you said’.
Someone once said to me they buy your product not your information – so why not give information away generously. That inspired me to write a lot of ideas down in ‘The little book of answers’. A collection of quotes, statistics and findings on Happy People, & Happy Customers.