Dymocks and other great bookstores are all now stocking my recently released book ‘I want what she is having’. It is not an autobiography… It’s probably more than anything a marketing book. What I have learned – what worked and didn’t work. Also, it looks at the inextricable link between marketing and the employees of an organisation. Brands are built by People.
The other question that I am asked – is “when did you find time to write a book?” Is running a fast growing business, being a wife, mother and on the board of the Entrepreneurs Organisation not enough. It actually took many months to write, and in the end, I had to take Friday’s out of the office otherwise it never would have been done. Plus Sally and Jemma did some rigorous editing.
I’m really pleased with the outcome, I don’t know how many ‘soon to be’ or current business owners I might impact. Peers, mentors, coaches, friends and family have been very generous to me, so it is my time to give back. I also wanted to document the first five years inside a start up. The thrill and excitement of being part of something new.
Let me know what you think. Click here to purchase
I haven't read your book but am keen to get a copy. I have recently joined local government after working in various levels of business from very small to large public companies. I am a little surprised that the brand is not a priority for some local councils who are trying to create a sense of belonging for the community and or build population. It is interesting to look at various councils and how they their image, brand and marketing of the services.