I wrote some months ago about how small organisations have a greater ability to achieve customer intimacy.
I used the examples of the cafes in Balmain. Starbucks vs Bertoni’s.
I noticed yesterday removal trucks outside Starbucks in Balmain. It seems that the community has won. By voting with their feet and supporting local businesses.
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Update – False alaram…just a removal truck, the US multi national is still hanging in there.
Hey Naomi,
I just wanted to say that I love your blog! There is a great book on the subject of great vs big -> Small Giants - companies that choose to be great instead of big, by Bo Burlingham. Bo was oneof the presenters at my BOG class this year.
Cheers
Frank