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People often ask, ‘As Chief Experience Officer’ do you spend most of your time experiencing experiences? Being CEO for me is about being accountable for how people experience this business. Whether they are customers, suppliers, affiliates, associates or team members. But of course, we must practice what we preach. One thing I learned a long time ago from Ike Bain (right-hand man to Dick Smith) is it is ok to have fun in business.




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