Main navigation

Successful Business Plan

Successful Business Plan

In the blink of an eye, September is here already. Spring has sprung in the Southern Hemisphere and the change of season always leads me reflect on what progress I’ve made in the three months just passed — an example of why planning is business is so important.

Writing down your plans and goals for the upcoming 3 months, and having them accessible and in front of you on a daily basis is essential to ensure you’re sticking to the plan and doing what you said you would. One of our core values at The Big Red Group is #sayitdoit…

Sometimes it is a good idea to reflect on the past – to help you create the future.

Looking back to look forward

Years ago I created marketing plans for organisations. I tended to follow a formula. Looking at what actions, tactics and activities fell under certain headings which were time and budget related. I reckon they were ok marketing plans.

First of all, I listed all the activities we would undertake to achieve awareness (how do we get people to know what it is we do). Then I’d look at what would make a customer consider the service (product). For instance, is there a valid reason for them to need or to consider buying a car. They might be aware of a BMW, but what would make them consider actually purchasing one…(I can’t remember which one but one of the car makers had the by-line of “please consider’ back in the day — was it Holden perhaps?).

Thirdly, we would look at what activities we would undertake to get people to prefer that product or service over another – that was at the top of the shopping list. We would ask: why would someone prefer to buy from you than anyone else?

But the most important thing of any structured plan, of course, was the fourth element of ‘purchase’ — this can simply be a transaction…a one-off instance (where the rubber meets the road to bring out an old sale cliché). But as far as I’m concerned that is not enough. A transaction does not a client make. That is mere ‘dancing’ – a test, a trial to see if you are who you say you are.

The goal is to have someone become more than just a ‘purchase’ activity. The opportunity is to create a culture that does not ‘reward’ performance for the transaction alone but rewards based on relationships built.
Essentially, any great plan to attract loyal customers articulates what is being done to engage and encourage advocacy. That is moving transactors into customers, then clients, but ultimately to become an extension of the business – and to be a walking talking physical or digital advertisement for your goods and services.

Break down your plan

Aquire customers with a specific plan broken down under headings. Take them on a journey from awareness to advocate:

1. Awareness
2. Consideration
3. Preference
4. Trial (transaction)
5. Customer
6. Client
7. Advocate.

Much of the energy converting them is as loyal customers happens after the first sale is made. It is up to us as business owners to give our something worth writing home about, or Instagramming about… for that matter.

Reader Interactions


  1. Writing a business plan may seem unnecessary, especially when you really just want to start running your business. But for you to be successful in raising money and getting people interested in your idea, writing and updating a business plan for your company is a must-do.

    Very good reasons. I wanted to add more points to the opportunity reason:
    Sometimes you want to write business plan to get certain type of customers. As small business some major firms would not want to deal with you if they have no idea about your startegic direction.
    BP can be helpful in such cases.

    A business plan is a business guide. I will have one when I start my own business.

Leave a comment
*All fields are required

Your email address will not be published. Required fields are marked *

join the conversation
@ the huddle
Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.
download the book

To learn more, enter your email for a FREE copy of Ready To Soar, Chapter One.

close x
  • enter your first name
  • enter your email