I wrote a blog back in 2006 about ‘The Story of Johnny the Bagger’. A simple tale about being ourselves when we are with our customers – and how easy it can be to add value to them. It is great to be reminded that it is the simple things that can make the biggest difference… Even in tough times. The book is well read at RedBalloon – but here is Barbara Glanz the author telling her story directly. Worth the two minutes.