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I was asked these questions for a sales and marketing column. I thought I’d share what was asked. In fact I have been at three different events over the past few days – Lot’s of questions were asked – so I will answer them in separate entries depending on the topic.

Having a clear vision in business will allow you to ?
Know why you get out of bed every day. Having a purpose has made all the difference to what I do in a day. When I worked out it is just about giving people a good time that really lit me up. Now I?m fundamentally changing gifting forever…I?m up for the challenge 10% of Australian and New Zealanders will have had a RedBalloon Day by 2015. Having a vision is infection for others too. They can see how they can add to the game, how they can contribute, shared vision has created RedBalloon into what it is.

Don?t be afraid to take risks ?be dead scared instead;) There is not a day that goes by that I don?t ask myself, ?what if??. And I have never forgotten the early days when I would look on our website and say ?no customers today ? maybe tomorrow.? I embrace the fear and say what is the worst thing that can happen. Did anyone get hurt? Did we have fun? Did we make a difference? Then it is all worth it. Being afraid is part of growing a business, not being ruled by fear is what makes us entrepreneurs.

Reader Interactions


  1. G’day Naomi,

    Absolutely inspired by your story, especially how you get over the setbacks!


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