“If I’d asked the customer he would have asked for a faster horse” Henry Ford.

It is up to us to imagine what we can create and then get on and do it. Creating from imagination not from the past (how it has always been done). If I had asked people about inventing an industry based on giving a voucher for experiences – I don’t think they could have understood it. I definitely didn’t have any idea the many ways that people would use what we do to their benefit. It is now fascinating to watch.