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Naomi Simson family

Three separate trips to Queensland and two trips to Melbourne in the last 7 days…. meant that in addition to speaking to four wonderful and very different audiences – I had the opportunity to compare the three main airlines – and to get to know crews and ground staff quite well – I am always fascinated to learn about other organizations and their employee experience.

Each presentation was different, – one on the ‘growth story’, one on ‘brand connection’, one on ‘customer experience’ and one on ’employees as the new customers’. By Friday night when I was back in Melbourne I was so very ready to enjoy a wonderful RedBalloon experience. Brian hosted my daughter and I at Melbourne’s most awarded Thai restaurant for the Indulgent Thai Dinner for Two.

It was wonderful to hear Brian share about his journey as a RedBalloon supplier – which capped off a week of meeting many of our experience suppliers. It was amazingly fulfilling to hear the impact RedBalloon¬† has on the very different businesses. From a masseuse to a railway operator,¬† a boating experience to a baby experience, and a day spa owner who had recently sold her business… she said that the fact that she was a RedBalloon supplier had worked in her favor as she exited her business.

How wonderful as RedBalloon grows – so do our suppliers…

Coming up this week

Monday: Business round table in Melbourne and catching up with an past Apple colleague (it is 20 years since we worked together)
Tuesday: Back to Sydney – business meeting in the evening
Wednesday: Breakfast and lunch to celebrate the RedBallooners who have been promoted (17 in total) – and working on the RedBalloon community project
Thursday: Another breakfast of celebration – media interview and in the evening hearing Bertina Ardnt speaking
Friday: To Perth to speak at an AICD lunch and on Saturday I am presenting at a family business association conference

Reading: Brand Failures – The Truth about the 100 Biggest Branding Mistakes of All Time

PS It is Fathers Day on Sunday – So please remember that RedBalloon can give your Dad a wonderful experience…. and you might be surprised at how inexpensive some of our range is. Like the Tall Ship Experience in Melbourne for $25 – One by one we are changing gifting in Australia and NZ with meaningful experiences… let your Father be part of the story this weekend.


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