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Brands

By Naomi Simson

Redballoon, Redii,
Ready to Soar,
Live What You Love…

By Naomi Simson

As an Australian businessperson, blogger, and entrepreneur, Naomi is the founder of RedBalloon and co-founder of the Big Red Group.

As the online retailer that pioneered experiential gifting in Australia, RedBalloon has now delivered more than 4 million experiences. It continues to connect customers with almost 4000 unique experiences sourced from more than 2000 business partners across Australia and New Zealand. The Big Red Group is the parent company of RedBalloon Australian, RedBalloon New Zealand, Marketics Albert AI, Redii.com, Wrapped, and The Huddle.

Click below to read the full story behind
each of these remarkable successes by Naomi Simson

latest news – #leadership #laughs #learning

  • Building Your Business Brand

    Join me in this course and take your business to the next level.

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    I started RedBalloon on a shoestring budget in my front room with a small team, and now it is considered an iconic Australian brand which has an awareness level that’s equivalent to brands that spend millions of dollars on advertising. Learn the exact strategies that I used, and continue to use, to build the RedBalloon brand into a household name delivering more than 3.6 million customers to over 2000 businesses. For details, click here.

  • Managing Your Small Business

    Explore strategies and techniques for running a small to medium business with confidence.

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    Getting a small business off the ground is a feat in itself. But once you've made your business idea a reality, you're faced with an array of new challenges which—if managed improperly—can dominate your time and prevent you from achieving greater success. In this course, you'll learn strategies and techniques for running a small to medium business with confidence. Join me in this course as I share key lessons that can help you define your purpose and values, establish a framework for success, and promote your business in a smart, cost-effective manner. For details, click here.

  • Ready to Soar

    Published in 2016, Ready To Soar is a guidebook to help people start their businesses with their eyes wide open.

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    At any given point more than 10% of adult Australians are considering ‘an innovative idea that could be the next big thing’…. Do you have an idea, you think it might have potential — perhaps people will even spend their hard-earned cash on it … if you could just get started. In Ready to Soar, I show you how to develop your brilliant idea into a thriving business. I wrote Ready to Soar because I want people to start their businesses with their eyes wide open so that they don’t get blind sided. Whether you want to make oodles of money, help create a better world or simply become your own boss, Ready to Soar can help. You will learn how to avoid the pitfalls that many start-up businesses make, formulate your ideas, make plans and develop your individual road map for success. You’ll be challenged to think through things that might never have occurred to you, I do reveal the questions I wishes people had asked me all those years ago. Ready to Soar will help you turn your dream into a reality. You can grad your copy here: Wrapped (Signed Copies), on iBooks and on podcasts: Apple, Dymocks. Are you #ReadyToSoar?

  • Live what you love

    A best selling book about when passion and purpose change your life.

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    If there is one thing we all are it’s “time poor”. (and I know that even more now being a part of the team for Channel Ten’s 2015 Shark Tank Australia). Time is our most precious asset – we are all given only 24 hours a day. Though how you choose to spend those precious seconds, minutes, hours, days and weeks will ultimately determine your sense of well being, or success. I know your pain, as it is mine too. The hardest thing I have had to do — ever — is to make the choice on where I spend my time. So many choices: education, reading, events, socialising, let alone work, family, friends and fitness. And there’s so little time. And now I am presenting you with a new book to read… if you buy it will you read it? I have written it to inspire you to choose it over the others on the pile next to your bed. This is what I do know, if you choose to spend some of your precious time investing in reading this book, you will be far better equipped to make great choices for your life and your future. If you give your time to discovery you will reap the reward, whatever that reward may be. It might be simply flourishing, or career guidance; perhaps some insights on starting a business, or you might find the inspiration you need to succeed on your academic journey. My new book will make a difference towards living a life you love. I know if you take the time, contemplate the words, make them your own and do the exercises I have included your experience of life will shift – and you will have a few laughs along the way. You will discover your passion, understand the power of persistence, know the difference that comes from being positive and ultimately experience a life filled with purpose. Grab your copy here: Wrapped (Signed Copies) or on iBooks plus I've also set up a LinkedIn group so that people can share their stories on about how they have put into practice #LiveWhatYouLove.

  • The Big Red Group

    The Big Red Group (BRG) is all about business success. We know how difficult it can be to grow and scale a business and we're here to help.

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    The BRG provides management and services to its subsidiaries RedBalloon, Redii, Wrapped and The Huddle and is the representative of Albert in Australia and New Zealand. Each of these entities deliver services to business owners – whether it is marketing and online retail, helping employees thrive or education and information programs. BRG companies are focussed on the success of other businesses. To find out more about The Big Red Group visit www.thebigredgroup.com.au

  • RedBalloon

    Founded by Naomi in 2001, RedBalloon is an online experience gift retailer based in Australia.

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    They are considered the pioneers of experiential gifting in Australia and New Zealand and have been ranked in the Top 50 Employers by Business Review Weekly from 2009 to 2013. In 2012, they were No. 2 on Business Review Weekly's list of the 20 most popular places to work in Australia. To find out more about Redballoon visit www.redballoon.com.au

  • Redii

    Redii was born out of 5 times ‘Best Place to Work’ and Australian SME success story RedBalloon.

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    Starting its life as the internal software built to support RedBalloon’s employee framework. In 2014 Naomi, along with a few of the original RedBalloon team founded Redii.com. With a vision to support other SME’s to grow; through harnessing the power of their greatest asset, their people. To find out more about Redii visit www.redii.com

  • Wrapped

    Wrapped is a curator and marketplace for unique, personalised and innovative products.

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    Wrapped was launched in 2016 as the new home for ‘physical gift products’ which were once a part of RedBalloon. Wrapped’s vision is all about bringing incredible gifts to market. Helping small business owners by giving them a platform to showcase their unique products and serving them to customers that are looking for something awesome to surprise and delight their loved ones. Find out more at Wrapped.com.

  • The Huddle

    A collaborative online community dedicated to helping small businesses reach new heights.

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    The Huddle exists as a community to inspire and enable business owners to grow their businesses and be great employers. Calling not only on Naomi’s experience, but also the experience of her extended business network, the Huddle curates content, insights and education programs in a peer-to-peer supportive environment. Join the conversation inside The Huddle here.