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Today is momentous, for me personally and for the amazing RedBalloon team. Today, RedBalloon is celebrating the sale of a million RedBalloon experiences.

It seems like yesterday that I launched RedBalloon (during the dot com crash, no-one can accuse me of not having an optimistic outlook) and waited (and waited) for two months and four days to sell our first experience.

Thank you to our first customer, Damian Chown, who says he chose to purchase from RedBalloon because it was the only gift giving company of its kind that was established online. “Traditional gifting businesses at the time only gave you brochures and pamphlets to flick through. I liked the variety of RedBalloon’s offering and how easy it was to make a decision,” he said.

And our millionth customer is Lisa Harris who bought an engagement gift for her friends – a Chocolate Fondue and Martini for Two

It is amazing to see the dream becoming reality – especially creating such a vast and diverse community of suppliers, many of which are small businesses themselves who have achieved fabulous growth too.

Thank you to the RedBalloon team members, who excel looking after our customers and suppliers. Thank you to our customers, who trust us to deliver on amazing, memory-creating experiences.

I look forward to the journey forward, to the next million experiences.

Reader Interactions


  1. Huge congratulations. I’ve been buying from Red Balloon for years and it is still best of its kind. Also having worked with you before Red Balloon, you always did impress me with your optimism and happy outlook. To the next million!

  2. Congrats to all of you. I’m not surprised in the least 😉

  3. Congratulations to all the team at Red Balloons, what an exciting moment for you all. A special toast to Naomi for having the vision, the passion and especially the persistence to make this happen. As I often reflect, anyone can come up with ideas, but it’s the ones who take their ideas and turn them into outcomes who truly make a difference. Wishing you every success for the next million experiences as well!

  4. Nice work Naomi! What’s with the April 1 synergy? 1st Business Plan, now your 1 millionth sale!

    Don’t ask me why I remember this…?!

    Well done on your amazing success.

  5. Congratulations Naomi & team! I have been following you since I started my own business in 2004 and you have always been an inspiration. You deserve all your success!

  6. Thank you so much… for all your wonderful words. It is truly a delightful feeling to work with such an amazing team – who are all heading in the one direction. I asked each team member ‘What does it mean to me to be a part of the RedBalloon story?’ and each one shared their insights and journey… truly inspiring in itself.

  7. Wow I have been watching the numbers as the bookings were coming through and was hoping I would be the millionth seller with the chocolate workshop experience as it was getting closer by the day. But it went to a chocolate experience none the less. Congratulations to all at Red Balloon it is such a joy to be associated with a friendly and well organized company. You truly deserve your success, I’m a very happy supplier and proud to be associated with your business. Three cheers to all.
    Maybe I’ll sell the next millionth experience!

  8. Well……………I hope I am around for the 10 millionth customer. Congratulations to the whole team.


  9. Ah who would of thunk it – you started something very wonderful… and there did have to be a first. Great to hear from you.

  10. Congratulations to everyone at Red Balloon, but especially you Naomi for having such a wonderful and successful idea for a business. We have used Red Balloon many times, and my husband has gotten to do things I would never have thought of giving him if it wasn’t for you. Keep up the good work, because we will continue to use you until you run out of ideas. Karin.

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