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Naomi Simson

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Customer Experience / Setting Business Goals

Customer Intimacy Creates Experience

Sometimes all the intention in the world – still means that a customer does not have a good interaction. The question I pose is can… 

Setting Business Goals

A ‘luxury’ brand experience.

I am fascinated by how organizations personify the brand experience.  It is often so hard to get it right. One thing is promised in advertising… 

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Setting Business Goals

Corporate Customer Love

I recently read the book Delivering Happiness by Tony Hsieh – CEO of Zappos.com – He believes much of the success of his $1billion online… 

Setting Business Goals

The 10 point Customer Excellence Checklist

I’ve been reading the book ‘Delivering Happiness’ by Tony Hsieh CEO of Zappos.com. There are a significant number of similarities between RedBalloon and Zappos. As… 

Setting Business Goals

Advertising Does Not Build A Brand

I cannot stand waste. And this week the debate about how the government is spending $38million on selling (advertising) a tax package has really made… 

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