Customer Intimacy Creates Experience
Sometimes all the intention in the world – still means that a customer does not have a good interaction. The question I pose is can…
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Dinosaurs move over – you’ll be out of business
I have just heard someone recount a story that the CEO of his organization stated (only weeks ago) “Forget culture – we’ve got a project…
A ‘luxury’ brand experience.
I am fascinated by how organizations personify the brand experience. It is often so hard to get it right. One thing is promised in advertising…
Five points on Social Media iStrategy 2010
I spoke on a panel this week at the inaugural Australian iStrategy event. (there were about 400 in attendance) I’m very glad that I got…
Three Lessons For Sustainable Growth From Maccas’ First Employee
Lessons For Sustainable Growth I had the delight of my colleague Jemma (Redii GM) sharing with me her insights from the former CEO of McDonalds…
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Corporate Customer Love
I recently read the book Delivering Happiness by Tony Hsieh – CEO of Zappos.com – He believes much of the success of his $1billion online…
The 10 point Customer Excellence Checklist
I’ve been reading the book ‘Delivering Happiness’ by Tony Hsieh CEO of Zappos.com. There are a significant number of similarities between RedBalloon and Zappos. As…
Advertising Does Not Build A Brand
I cannot stand waste. And this week the debate about how the government is spending $38million on selling (advertising) a tax package has really made…
Employee Branding Lessons From A Roman Holiday
Employee Branding Lessons After a massively long and productive year, it was time to refresh… family time. As the kids are much older now, their…
Which traits get you ‘ahead’ in business
The interview for Marie Claire asked such a variety of questions..the answers might be of interest. What has one trait helped you most in business?…
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