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Naomi Simson

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Business Process / Customer Experience

Impact of online retail giants on small business

Australian Retail Industry Amazon has arrived in Australia and there is no doubt that it has a long term strategy and deep pockets — but… 

Customer Experience / Marketing

When their face says it all

Visit the Myer Giftorium in Sydney and Melbourne Who knew way back in 2001, that sixteen years later, having served 4 million customers I’d still… 

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Customer Experience / Setting Business Goals

Customer Intimacy Creates Experience

Sometimes all the intention in the world – still means that a customer does not have a good interaction. The question I pose is can… 

Customer Experience

What is Brand Engagement?

I’ve just been at the Brand Engagement conference in New York, and there is much discussion about its definition. After attending many sessions (which I… 

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