Blog - Page 71 of 103 - Naomi Simson

23 Apr, 09

It’s all about being human.

There are three clear stages to achieve authentic, real employer branding communications. I discussed in the previous entry stage one – which is the logical…

6 Apr, 09

It must be LOVE.

Employer Branding does not mean sticking a uniform on your people and having them parade around wearing your logo. It is not about promotional products,…

31 Mar, 09

I look but cannot see.

I write this blog as I sit on an aircraft on my way to Melbourne to present on the power of Employer Branding. I’m seated…

18 Mar, 09

Five mistakes businesses make in a recession.

I had the pleasure of listening to Darren Shirlaw this week – founder of Shirlaws business coaching. He shared his thoughts on the current economic…

17 Mar, 09

The ‘Black Swan’ moment can lead to the brand promise

Further to my blog on letting people know who you are (see below)- It is really important in building a brand to stand for something….

16 Mar, 09

An old one still worth remembering.

Years ago when I ran marketing workshops as part of my previous business I came across the old 1950’s print advertisement with the grumpy old…

Uncategorized

13 Mar, 09

Love the ones you’re with.

“It is not cash that fuels the journey to the future, but the emotional and intellectual energy of every employee” Hamel and Prahalad, Competing For…

12 Mar, 09

Company is Singular

This is not a lesson in grammar (though it is one of my personal bugbears – when I see a sentence ‘Company X are doing…’…

10 Mar, 09

Three actions to shorten the sales cycle

I wish I could shorten the selling cycle, especially with my corporate clients. I often wonder how can I get the client all the information…

Employee Wellbeing

6 Mar, 09

Taking Employer Branding to a new level.

Each Trimester we have a theme. This theme is designed to get every RedBallooner focused on delivering the critical component of the plan. But we…

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