Interesting that according to researcher Thomas Gilovich –  it is not that wealth that causes happiness, but what and how money is used that contributes to our sense of well being. The more aligned a purchase is to ‘shared experience’ the greater the sense of happiness. I found this research fascinating.

RedBalloon is changing gifting in Australia and NZ forever because we believe that the most important gift is the gift of shared experience…which deepens relationships. Interesting that the research tells us that we adjust our memories over time to ‘edit’ the bits we did not like about the experience – and we only remember the good bits – whilst a material goods luster fades over time.